Lifecycle Lead (CRM)
Jornada temporal
ATLANTICA SEGUROS
Rol: Responsable de diseñar, ejecutar y optimizar la estrategia de lifecycle marketing para maximizar el valor del cliente (LTV), incrementar la retención y mejorar la frecuencia de compra a lo largo de todo el customer journey. Responsabilidades:
- Definir y liderar la estrategia integral de CRM (email, SMS, push notifications), alineada a los objetivos comerciales y de crecimiento del negocio.
- Diseñar, implementar y optimizar flujos automatizados (welcome, abandono de carrito, post-compra, winback, cross-sell, replenishment, entre otros).
- Desarrollar estrategias avanzadas de segmentación y personalización basadas en comportamiento, valor del cliente y ciclo de vida.
- Monitorear y optimizar métricas clave como tasa de apertura, CTR, conversión, churn rate, retención y LTV.
- Liderar la ejecución de campañas promocionales y tácticas comerciales desde CRM.
- Trabajar de la mano con equipos de Performance, Producto y Data para alinear estrategias y maximizar resultados.
- Implementar y analizar tests A/B para mejorar continuamente el performance de campañas y flujos.
- Gestionar y mantener la calidad de la base de datos (higiene, crecimiento, consentimiento, entregabilidad).
- Supervisar la correcta implementación técnica de herramientas de CRM (integraciones, tracking, eventos).
- Generar reportes estratégicos y dashboards para toma de decisiones basada en datos.
- 4–7 años de experiencia en CRM, lifecycle marketing o retention marketing.
- Experiencia comprobable en e-commerce (obligatorio), preferiblemente en entornos DTC o retail digital.
- Dominio de herramientas de CRM como Klaviyo, HubSpot, Salesforce Marketing Cloud o similares.
- Experiencia en creación y optimización de automatizaciones y customer journeys complejos.
- Fuerte capacidad analítica y experiencia trabajando con métricas de negocio (LTV, CAC, cohortes, segmentación RFM).
Vacante publicada el 3 días atrás
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