Influencer Marketing y PR Specialist
Jornada temporal
ATLANTICA SEGUROS
About the Role We're looking for a strategic and hands-on professional to own the full influencer marketing and PR program for a luxury niche fragrance brand in the US and Canada. This person will be fully responsible for the strategy and execution of the creator program: from defining the approach to day-to-day outreach, partnership negotiation, gifting, and performance reporting. Responsibilities
- Design and execute the influencer marketing and PR strategy for US/Canada: creator identification, activation calendar, key messaging, and quarterly objectives.
- Build and maintain a target list of Tier 1, Tier 2, and nano/micro influencers in the luxury niche space (60–100+ creators).
- Lead the full gifting and unboxing process: outreach strategy, shipment coordination, follow-up, and conversion to published content.
- Negotiate and close paid partnerships (UGC, paid social ads with creators, exclusivity agreements), owning budget and terms.
- Build and lead a brand ambassador program from the ground up: recruitment, onboarding, and ongoing relationship management.
- Define content repurposing strategy in collaboration with design and copywriting teams.
- Build and manage relationships with specialized fragrance communities (Fragrantica and similar platforms) to drive reviews and brand reputation.
- Define KPIs, measure performance (ROAS, creator conversion rate, engagement), and report results directly to leadership.
- Coordinate cross-functionally with paid media, design, copy, and community management to ensure aligned execution.
- 3 - 5+ years of experience in Influencer Marketing, PR, or Talent/Creator Management, ideally in beauty, fragrance, or luxury, with experience leading strategy, not just execution.
- Bilingual English-Spanish, advanced professional level in both (written and spoken).
- Proven experience building creator programs from scratch in the US/Canada market.
- Ability to work with full autonomy: define, execute, and measure without constant supervision.
- Experience negotiating contracts and partnerships with creators and agencies.
- Advanced proficiency in Excel/Sheets, influencer CRM tools, and reporting platforms.
Vacante publicada el 5 días atrás
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